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centenary publication

A Century of Service 7 An uneasy time of peace Whitehaven, Cumbria 1934 A SENSE of relief — however short lived — followed the war. Trade settled back into a pattern and it was time for the federation to move on. In 1921 Market Trader became the official publicity vehicle for the federation. It was the beginning of a long, sometimes troubled history. A major victory was gained in 1923 when federation representations managed to ensure that market traders could carry up to 60lbs of luggage on the railways free of charge — an important step in helping traders to make a living. Official rules of the federation were published for the first time. The President’s Chain of Office, still worn by the current President, was presented to the federation in 1927 by Taylor Bamford who had served as President for four years. The conference of 1928 saw standing orders introduced for the first time and it was decided that affiliated associations should become branches of the federation. Stall signs indicating NMTF membership were introduced in 1933. Publicity was high on the agenda for George Cooper of Leicester, President in 1938. Known as “Publicity George” he had the idea of a national markets publicity week — shades of Great British Market Week? Rudolf Valentino is the new screen idol. Shorter skirts become fashionable. Stanley Baldwin becomes Prime Minister. The Duke of York marries Lady Elizabeth Bowes Lyon. Malcolm Campbell sets the land speed record and Henry Segrave breaks it. Lindbergh flies the Atlantic. Olympics held in Amsterdam. Alexander Fleming discovers penicillin. Hitler becomes German Chancellor. Prohibition ends in America. Mallard sets the speed record for locomotives. The film Snow White is released. 1921 • 1923 • 1927 • 1928 • 1933 • 1938 • Contemporary events George Cooper


centenary publication
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