Page 25 - MarketTimesOctober2020
P. 25

  the challenges of COVID-19
Del Buy – thanks to Sir David and Sun on Sunday for backing
AFTER decades of battling the stranglehold of supermarkets, market traders could be forgiven for feeling aggrieved when lockdown handed them everything on a plate.
But once markets were allowed to reopen, there has been a fightback, with sections of the media, including social media, and members of the public urging people to return to market shopping.
At the forefront of the campaign to support our markets was the Sun on Sunday, which launched a campaign fronted by that bad boy of market trading himself — Del Boy.
Under the heading “Del Buy”, Del Boy told the newspaper’s hundreds of thousands of readers: “Don’t be a plonker, get to the market tomorrow and spend a few quid ... Lovely Jubbly!”
The prominent newspaper article quoted Sir David Jason, now 80, who played Del Boy, as saying: “Now, more than ever, it would be great if we could all support our local shops and market traders.
“They have taken a big blow during the pandemic and they will all need a boost to get back on their feet.
“Let’s continue this trend for making shopping personal and local. Before we click online, think of the supplier who is just down the road from
you who needs your support.”
Entrepreneur and TV personality Lord Sugar
also voiced his support in the article. “I started my career with a stall in one of the UK’s oldest markets,” he said.
“Make no mistake, they are a key part of the lifeblood of the economy. We should all be getting behind our local market traders to give them a boost in these difficult times.”
Joe Harrison, chief executive officer of the NMTF, thanked the one million-plus circulation Sun on Sunday for their support and urged its
readers to shop on markets.
“It’s a completely different shopping
experience to the malls,” he said. “It’s personal, it’s full of life’s most amazing characters and entrepreneurs and it’s the heart of many communities and has been for centuries.
“Many multi-million-pound businesses started with market stalls and we’ve seen exponential growth in stalls selling artisan foods and crafts as well as more traditional products.
“But millions also depend on them as they’re great value for money.”
  The celebrities’ favourite market deli shifts a gear after lockdown
REMEMBER the dark, early days of lockdown when we were confined to our homes and everyone and his dog was trying to get their hands on flour, eggs and yeast as we turned to home baking for comfort and for something to do?
One Bradford market business was among the few places to maintain a continuous supply of
baking ingredients and staples like pasta.
Roswitha’s Delicatessen in the city’s Oastler Centre was soon promoting its supplies on Facebook and delivering to existing and new customers who had scoured everywhere from corner shops to supermarkets for packets of yeast and self-raising flour.
Gunther Giangregorio, who runs
the business, said the virus had forced the business to adopt an entirely new approach to serving its customers, and now it was reaping the benefits in terms of new customers and different ways of serving them.
The deli first opened as Bruno’s in the early 1960s when it was run by a Polish family.
“My mother and I bought the
business from the original owners 30 years ago in 1990 and changed the name to Roswitha’s — my mother’s name,” Gunther said. “She had worked in the shop and I had been a Saturday boy.”
A classic Polish deli specialising in meats, it had a loyal customer base of mainly Eastern Europeans who had made their home in Bradford after the war.

   23   24   25   26   27