Page 22 - MarketTimesOctober2020
P. 22

 Emma’s tipsy cakes tip the
balance to clinch Young
Trader of the Year title
 ENTREPRENEUR Emma Rus, who works a 50-hour week as a store manager, clinched the title of the NMTF’s Young Trader of the Year 2020 — thanks to her unique market business specialising in “tipsy” cupcakes inspired by cocktails.
Emma overcame stiff competition from around fellow 16 to 30-year-olds who set up stall for the Young Traders Market national final held in Stratford-upon-Avon at the end of August.
The young entrepreneurs and their fledgling businesses, including everything from hot food and tasty treats to eco products and artwork, impressed the judges and the crowds who flocked to Stratford’s Waterside, where COVID- 19 measures were in force.
It was a competition like no other. In past years the NMTF Young Trader of the Year initiative has included local young trader markets across the country and regional finals, culminating in the grand final which was last year featured on the BBC’s prime time programme The One Show.
This year, with the virus and lockdown, it was not possible to hold local and regional events and a panel of expert judges was convened to decide on the finalists from their submissions about their businesses.
Despite the restrictions, there was plenty of talent and enterprise on show at the final, with each trader competing in one of four different
Lauren Charlton
Arts and Crafts category winner
categories and the overall winner chosen from these four category winners.
Lauren Charlton, an art teacher by profession from the Yorkshire and the Humber region, who produces eye-catching town and city scapes on a range of products, won the arts and crafts category.
Aaron Gent from the East Midlands, who sells handmade home fragrance and bath salts, was named winner of the general retail category. And Aaron Earley, from Yorkshire and Humber, alias Bapman and Hoggin, won the food and drink category. He specialises in hog roast and barbecue homemade food.
The runners-up in the four categories also won praise from the judges and members of the public.
Owen Lewis, who specialises in Peruvian street food under the banner Comina Peru, from the North East, was highly commended in the food and drink category.
Amy Halford from East Midlands was runner- up in grocery. She was selling her homemade chocolates. Chloe Jackson from the East Midlands was highly commended in the arts and crafts category. She specialises in positive wall art prints and Custom House illustration. While Kimberley Gregory, also from the East Midlands, won the accolade in general retail for her home fragrance products.
But in the end the prestigious title and a £500
Aaron Gent
General Retail category winner
Emma Rus, NMTF’s Young Trader of the Year 2020 receiving her award from NMTF National President, Michael Nicholson
cash prize went to Emma, who trades on Gravesend Saturday indoor market as The Tipsy Bakery.
Aaron Earley
Food and Drink category winner

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