Page 44 - MarketTimesOctober2013
P. 44

  REPORT
Market Times • October 2013
 street Diner sets up stall in Brighton By NICOLA GOULD
 THE STREET food phenomenon has taken off in recent years, particularly in London where markets from Borough to Brixton have been enhanced by an ever-increasing array of delicious hot food stalls.
So why not bring street dining to bohemian Brighton? That was the thinking of two friends, Christina Angus and Kate O’Sullivan, who combined their hands-on skills in markets and marketing to launch Street Diner, a new street food market in the heart of Brighton.
Christina said: “I have many years experience in advertising, events and marketing in London and Kate has run markets including Hassocks Farmers Market. We knew each other from Hassocks. We are both passionate about markets, food and street food, so we thought we would give it a go.”
Like most new enterprises, it was easier said than done. A major issue was finding the right site, so they knew they were half way there when they persuaded the Brighthelm United Reformed Church to let them use Brighthelm Gardens, an unloved green area in the city centre that had become a meeting place for drinkers.
“It is the perfect site for a street food market,” said Christina. “We couldn’t be more central.”
A stone’s throw from the station, it is handy for shoppers, visitors arriving at the station and local office and shop workers.
Attracting quality food traders to trade on the new market, entitled Street Diner, was a breeze — thanks largely to the power of social media.
“We have probably spent as little as £200 on advertising — everything has been done through social media — Facebook and Twitter,” said Christina.
Street Diner launched in April with a full contingent of 14 plus street food traders and it was an instant hit.
“We had a brilliant launch day and it has gone from strength to strength ever since,” Christina said.
“The feedback has been brilliant. We have been full from Day One and we get at least two enquiries from people wanting to get on the market every week.”
Street Diner has 3,500 followers on Facebook and the number is growing. Kate and Christina started the market on just Fridays and extended it to Saturdays when it proved such a popular
attraction.
The church is delighted that the gardens are
being put to good use. Brighton Council and the Chamber of Commerce are pleased to see a new enterprise doing so well.
Locals and visitors seem to love the new market and they are demonstrating loyalty, which is important to ensure the new enterprise weathers the winter.
        Christina Angus and Kate O’Sullivan launched Street Diner in Brighton in April and they are delighted by its success
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