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30 NMTF AGM & CONFERENCE • JUNE 2019 Is ShopAppy the cure for our
ailing high streets and local shops?
 DR JACKIE MULLIGAN is on a mission to save local shopping from the clutches of the tech giants.
Formerly a university lecturer and director of enterprise, with a doctorate in psychology and behaviours, Jackie told the conference that she used to be frustrated that she found it hard to “shop local” because of her busy working life. Her local greengrocer had shut up shop by the time she got home at night.
As a child she had visited her local market, Walthamstow in East London, and after moving to WEST Yorkshire she had wanted to patronise local shops and markets.
“I get upset at how people say retail is dying. Around 85 per cent of people I speak to say they want
Jackie Mulligan
to shop local, but one in every five pounds is spent online,” she said.
So Jackie put on her thinking cap and bade farewell to her academic career to start ShopAppy is an award-winning digital platform that enables people to browse local businesses, book services and buy products locally
with click and collect after normal opening hours.
She said her vision was to create happier communities, economies and places to live.
The website and app helps local businesses by enabling them to promote their businesses as a unified front — a shared shop window — that crucially makes it easier for customers to support local businesses.
Jackie told the conference that online wasn’t the enemy of local shops and markets.
ShopAppy helped harness the opportunity the internet offered and enabled people to click and collect in a local shop, café or pub that opened late.
ShopAppy grew from two to 10
towns in its first year and is now in 25 towns, with more in the pipeline. Jackie said it wasn’t just about buying and selling — it was also about mental health and wellbeing. “ShopAppy is about convenience
with a local conscience,” she said.
   Working together to create vibrant markets in Cumbria
Partnership working has meant that markets like Keswick have thrived
Keswick Market — a Geraud success story in Cumbria
  PARTNERSHIP working is the recipe for a successful market, according to Phil Byers, a “poacher turned gamekeeper”, who runs markets in Cumbria for Groupe Geraud along with partners in Allerdale Borough Council.
Phil, who was named Market Manager of the Year at last year’s NMTF conference, got into market trading by accident when he and his brother moved to Cumbria from South Manchester to set up a plant nursery and began selling plants on Keswick Market.
He joined the NMTF, becoming branch chairman, then in April 2010 he was asked by Geraud to replace the retiring market manager.
He now runs markets in
‘There is no one-size-fits- all solution to create and develop a successful market’
Workington, Keswick, Silloth and Wigton, as well as new arts and crafts markets in Grange-over- Sands and Bowness-on-Windermere.
He told the conference that partnership working, regular and
Phil Byers
transparent communication with traders, and face-to-face meetings were essential.
When issues arose, such as a pedlar problem in Keswick, they were resolved by everyone working together.
And after serious flooding in the town in 2015, not a single market day was lost.
Not standing still was also important, Phil said. “We are always looking for the next new thing.”
So when Prom Art was looking for someone to take over their Sunday summer markets in Bowness, Phil was ready and willing to take the helm.
“There is no one-size-fits-all solution to create and develop a successful market,” Phil said.
But he added that over the years markets like Keswick had thrived, with highlights including a pirate- themed market following the flooding, an influx of successful young traders, and winning the NABMA (National Association of British Market Authorities) award for the Best Large Open Market for Keswick in 2016.

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