Page 11 - MarketTimesJune2014
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 Market Times • June 2014
REPORT
  Sun shines for LYLM launch
THE SUN shone on this year’s launch of LYLM staged in Kingston-upon-Thames, where the ancient market was about to move to its revamped home.
At the temporary site in the town’s Memorial Gardens, Markets Minister Brandon Lewis said he was delighted to support the Love Your Local Market campaign that brought centuries of tradition and heritage into the modern era.
Ros Morgan, Chief Executive Officer of Kingston First said Kingston was unique in that it was the only Business Improvement District (BID) to take ownership
Brandon Lewis
of its town’s market. As soon as they took over five years ago they recognised the vital role markets play in increasing footfall and dwell time in town centres.
Chris Roslyn-Josephs, Vice- President of the National Association of British Market Authorities (NABMA) said LYLM was celebrating the vibrancy of the country’s markets.
“Why go to the supermarket when there are so many super markets up and down the country?” he asked.
The traders were planning to move back to the ancient market square a week after the launch date.
Chris Roslyn-Josephs
    to hold youth events on their markets and more than 100 were doing so.
The youth element would help to create a legacy and a new generation of market traders and shoppers, he said.
Nicola Martin, from Tameside Council, who has supported the
business development of Ashton- under-Lyne Market in Tameside, Greater Manchester, told the reception of the different ways the council was working to improve the market, including taking part in LYLM.
The market was named as Britain’s favourite market for 2014
and it has also won the NMTF’s accolade of Britain’s greenest market (see page 29).
She said the council had rebranded the market and delivered improvements including free wi-fi and a communal seating area. They also made good use of social media to engage with
members of the public who were not necessarily regular market shoppers.
The reception was also attended by representatives of market organisations in countries including France, Spain and Italy who have signed up to the LYLM initiative.
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