Page 10 - MarketTimesJune2014
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  REPORT
Market Times • June 2014
Love Your Local Market goes global
   LOVE Your Local Market (LYLM), the campaign to celebrate the UK’s markets, has gone global, with countries from Europe and beyond signing up to endorse the initiative and to emulate its success.
This year’s LYLM campaign also has a youthful element, with participants being encouraged to stage youth events on their markets, to get young people interested in trading and shopping on markets.
The LYLM campaign was launched in 2012 to encourage people to support their local markets, and to highlight their importance to the local economy and communities.
It also aims to promote entrepreneurship, and participating markets are asked to offer opportunities for would-be traders to set up stall during the LYLM fortnight in May.
The idea is to encourage people to try their hand at market trading to get new blood onto markets.
Last year’s campaign involved 700 markets, and 3,000 new traders set up stall during the fortnight. There were 3,500 LYLM events and the campaign reached four million twitter accounts.
This year’s campaign won the backing of politicians who attended a parliamentary reception at the Houses of Parliament hosted by Ann Coffey MP, chairman of
the All Party Parliamentary Markets Group.
Brandon Lewis MP, Minister for High Streets, Town Centres and Markets, cut the LYLM cake to demonstrate his support for the markets initiative, which is organised by the National Association of British Market Authorities (NABMA), with the support of other organisations, including the National Market Traders Federation.
He said: “Love Your Local Market is a campaign that has taken off. It is now an annual event and this year Love Your Local Market is going global with Memoranda of Understanding being signed by market organisations from all over the world.
“We have not just got national recognition, but international recognition,” he said.
The minister praised the campaign for giving hundreds of people a stepping stone to start a new business on their local market.
“It’s going from strength to strength. It’s good for the local economy, good for jobs and good for businesses,” he said.
The initiative was all about local leadership, creativity and imagination, he said.
“I have seen for myself first hand the integral part markets play in showcasing the very best of local produce and goods. They are the
absolute heartbeat of our towns and cities.”
The minister also took the opportunity to praise the NMTF for its apprenticeship scheme.
Kevan Wainwright, President of
NABMA, said LYLM was the biggest markets event in the country and more than 800 markets had signed up to stage events. This year participating markets were being encouraged
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