Page 45 - Market Times February 2014
P. 45

  Market Times • February 2014
More markets sign up to the Real Deal
MORE and more markets across the country are signing up to the Real Deal, the national campaign that aims to keep fake goods off markets and car boot sales.
Among the latest to sign up to the Real Deal Charter for Safe Fair Markets is Stirling Council, the operators of the Millhall Sunday Market and the monthly city centre farmers’ market; Newcastle City Council which runs Grainger Market; and Spitalfields Market in London.
The Real Deal is a partnership between local authority trading standard services, market operators, industry groups and copyright and trade mark owners, to ensure markets are free of counterfeit and other illegal goods.
National figures show that 80 per cent of the proceeds of counterfeit goods, which are of poorer quality and can be dangerous, are used to fund serious organised crime including people smuggling, prostitution and terrorism.
In Stirling, Councillor Danny Gibson, the council’s Environment
Committee Convenor, said: “We are pleased to be able to offer the Real Deal Charter to the operators of the Millhall Sunday Market and the Stirling farmers’ market.”
In Newcastle, the signing of the Real Deal Charter was celebrated with a large Real Deal cake and cupcakes, specially baked by market businesses The French Oven and Pet Lamb Patisserie.
Newcastle trading standards manager David Ellerington said: “While we do our best to find and prosecute dodgy dealers, we can’t be everywhere at once, so it’s reassuring to the public to know that they can go to a market like the Grainger and spend their hard- earned money with peace of mind.”
And John Phillips, Chairman of the Grainger Market Traders Association, said: “Shoppers can enjoy the welcoming hustle and bustle of a thriving market, buying everything they need. We offer fantastic quality at great prices and the friendly customer service really is second to none.”
Newcastle Grainger’s Market Manager Heather Thurlaway and Head of Trading Standards David Ellerington at the charter signing, with a special Real Deal cake baked by The French Oven and cupcakes by Pet Lamb Patisserie, both businesses on the market.
 And after Spitalfields Market — run by Hammersons plc — signed up, estate general manager Jason Dervin said: “At Spitalfields you definitely get the Real Deal. It is the originality and creativity of
the designers and makers who trade here that makes Spitalfields a top shopping destination. Counterfeits, knock-offs and copies have no place in a good market.”
 Vicky and Denise are High Street heroines
BUSINESSWOMEN Vicky Jackson and Denise Valente, who joined forces to launch monthly weekend markets in towns in Cheshire, have been recognised for their role in invigorating high streets in the Mary Portas High Street Champion Awards 2013.
The pair were nominated by Jane Lomas, who runs a craft stall on their markets. They got through to the final four but were pipped at the post by a member of a Kent town team.
Nevertheless Vicky told Market Times that they were proud and honoured to have got through to the final shortlist, and they were delighted to be running four successful monthly markets in Wilmslow, Knutsford, Middlewich and Northwich.
Vicky said: “We went down to the offices of the Daily Telegraph, who ran the awards, and were interviewed by Mary Portas. She is very pro-markets and was genuinely interested in our story of how we set up event markets to revive local high streets. She wants to keep in touch and visit one of our markets,” she added.
Vicky and Denise were galvanised to take action after a survey carried out in 2010 highlighted the dire state of Wilmslow town centre.
It found that Wilmslow had relatively few independent shops and the average shopper
spent only 17 minutes in the High Street, preferring the option of the nearby Trafford Centre with the same big names but more choice.
“We were very concerned about this and wanted to do something to revive our town. Starting a unique event such as a market was one of the suggested ways of doing this,” said Denise.
They started a Saturday market in Wilmslow High Street and now run four weekend markets in Cheshire. Wilmslow Artisan Market has 130 traders and used to take over the High Street on the third Saturday of the month. Following a trial on Sundays, the market has now switched to Sunday because the council felt it would create an additional shopping day for the town.
They have also launched markets in Knutsford, which has 130 traders on the first Sunday of each month. Northwich market has 100 traders on the second Saturday of the month, and Middlewich takes place on the final Sunday of the month with 60 traders.
Vicky said: “Each market is about the local town and the traders are mainly local. We began with a 65 per cent food and 35 per cent craft offering at Wilmslow. But we have found that every town is different and some are much
more food orientated.”
She said the artisan markets worked because of
the quality of the offering and because they are events.
“It’s a combination of local people wanting an event to bring them into town and local shops and businesses enjoying the benefits of an influx of people with money in their pockets,” she said.
Vicky and Denise

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