Page 45 - MarketTimesAugust2016
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many years because he loves the town. But he thinks the market could be improved and is all in favour of council investment.
Stephanie said the council had already invested in signage around the market to improve its branding.
“The traders bring their own stalls and the market doesn’t look uniform,” she said. “That is something that we are considering and there could be investment. We are also considering introducing pop-up stalls to add to the choice and buzz in the market.”
There has already been some county council investment in the council’s other market in Pickering. Traders moved to a central car park last year to allow paving work to be completed on the high street.
Most of the traders were glad to return to the high street, although one or two preferred the car park location.
Pickering market has around 18 permanent
traders, again with all the lines you would expect in a well-to-do market town.
As with Helmsley, the look of the market does not match the setting. Traders bring their own stalls and there’s no uniformity or branding.
Chris Reeves, who manages Browns fruit and veg stall, a relative newcomer at the top of the market, said: “We do very well here when the weather is good, but not so well on a bad weather day.”
Traders say that the locals here are good, loyal market shoppers and lovely people.
Joanne Hartley, who sells cards and sweets at Pickering and Helmsley alongside her husband, Mark, said: “Pickering really is my favourite place. The locals are so friendly.”
And Claire and Gareth Hart, who run The Little Yorkshire Cheese Stall, praise the locals and say the market is just right for their high quality cheese and cakes.
A former area manager for Lidl, Claire crossed the divide from Manchester and the supermarket business to market trading in Yorkshire — and has no regrets whatsoever.
“We bought this cheese business three years ago from the owner who picked us out of a number of people who wanted to buy the business,” she said.
“We are passionate about cheese and we really love this new life,” she said.
With their marketing skills they have created an attractive cheese van with colourful branding and it is a perfect fit at Pickering.
Stephanie said that more artisan food, craft and niche products would all do well at both Pickering and Helmsley.
It’s early days in the process of change for these two markets, but it is clear that everyone recognises the potential to make two good markets great again.
  Paul Johnson has been selling stone ornaments on markets for 30 years, the past 16 of them for his own business
Chris Reeves is pictured on Browns fruit and veg stall on Pickering market which he manages for the Brown family who are based at Pocklington and trace their roots back to 1892 when the Browns sold fruit and veg from barrows on Leeds’ famous Kirkgate Market
 FACTS & FIGURES
 l Market Days: Pickering market takes place every Monday and Helmsley is a Friday market
l Market Rent: £25 a day
l Helmsley’s claim to fame: located just inside the North Yorkshire Moors National Park, Helmsley boasts a ruined castle, a stately home called Dunscombe Park, the National Bird of Prey Centre and some picture postcard Yorkshire stone buildings. An important weaving centre in the 19th century, it is now a magnet for tourists.
l Pickering’s claim to fame: Further west and often described as the gateway to the North Yorkshire Moors National Park, Pickering is also a tourist trap, with its castle and museum. It also boasts a weird and wonderful legend explaining how the town got its name. Around 270 BC, King Peredurus accused a local maiden of stealing his missing ring. That evening it was discovered in a pike that had been caught in the River Costa and served for dinner. He later married
the maiden.
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