Page 7 - Market Times April 2022
P. 7

FEATURE • WARWICK
proof — “You can’t change a watch battery online.”
And he loves seeing the market thriving again.
Pete and Jayne Whalley also adore Warwick market. Jayne started an olive stall 12 years ago and her husband recently retired from a career in corporate insurance in London to help her run the olive stall and the French bread and patisserie business they recently took over.
“What more could you ask for than to retire and run a foodie business,” said Pete.
The couple love CJ’s and the market atmosphere. Jayne said: “John and Jamie came to our home when the first lockdown closed the market and we all worked together to try to work out what to do.
“It felt like the pandemic brought the
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 market community closer together and this is a really lovely market,” she added.
The pandemic brought new traders on to the market and boosted the businesses of others.
Catherine Mason started a business called Dog Deli specialising in natural, British- sourced, air-dried dog treats. “I was furloughed from my job in construction management and was looking for some- thing to do.”
Her two German pointers, Eric and Dougie, are fussy eaters and loved natural dog treats, but Catherine could not find one place to source them all from.
She began trading on Warwick market in October 2020 and the business has gone so well she recently gave up the day job.
Nick Cook, on the other hand, had just
begun selling herbs from the family nursery on Warwick market after a spell working as a landscape gardener when the market was closed.
“When people were in lockdown they started getting interested in gardening projects and when the market reopened after the first lockdown I couldn’t keep up with the demand,” said Nick, who has added larger plants to his offer.
“Unfortunately you can’t suddenly grow herbs and produce them to sell on the market the next Saturday,” he said.
Nevertheless his business now has a strong and loyal customer day and he says starting up on Warwick market was a good decision.
John said the market could expand still further, but as time goes on he is aiming to take more of a back seat as Jamie takes over.
Whatever the future holds, Warwick market is now in as good a place as it could possibly be.
Myles Salmon sells pies, cheese and deli products under the brand The Cotswolds Pudding and Pie Company
   Catherine Mason started her Dog Deli selling natural dog food products when she was furloughed from her job in construction management and the business has gone so well she has just given up the day job
  FACTS & FIGURES
l Market Day: Saturday
l Market Rent: £35 a stall
l Warwick’s claim to fame: The county town of Warwickshire is most famous for Warwick Castle, which was built by William the Conqueror in 1086 and is now a major tourist attraction. Steeped in history, it has a close association with the 16th Earl of Warwick, known as Warwick the Kingmaker. Jaguar Land Rover is a big employer in nearby Gaydon and the town boasts a racecourse.
 Nick Cook began selling herbs and plants grown on the family nursery near Warwick just before the pandemic struck and found he could not keep up with demand when people started working from home and engaged in gardening projects
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