Page 27 - MarketTimesApril2016
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Ryan sells mainly their own organic bread as well as pastries and patisseries. It is exactly the right product for the locals and although the stall is laden with a wide array of goodies every Wednesday, it is almost all gone by mid- afternoon.
Nigel Cousins, a former shift manager who has been selling fresh fish from Lowestoft on markets for the past 13 years, also passed muster.
And Mike visited Richard Clare’s farm in Beckley, Oxfordshire, to see the free-range animals and the slaughtering and meat preparation facilities before inviting him to stand the market.
“Everything is free range and our meat sells really well on this market,” said Brian Goodwin who runs the stall.
Quality flowers and plants are the domain of Ronnie Derbidge, who has a strong market trading pedigree. Ronnie is from Romford in Essex where the flower and plant market stall is run by his uncle, Billy Childs, father of Amy
Nigel Cousins began selling fish on markets 13 years ago and now stands Berkhamsted market on Wednesdays after hearing on the grapevine it was a good market
Childs, the former The Only Way Is Essex TV star.
And there are also plenty of craft and gift- type stalls on the Wednesday market that appeal to the well-heeled local shoppers.
Among them is Posh Pebbles, a hand-made jewellery stall and Diane Harrison’s Kintz & Bitz. Diane said: “I took up knitting six years ago. I have a lot of retail experience including at a senior level, so I decided to start selling my knitted items here 18 months ago.”
Her hats, headbands, snoods, bags and scarfs are proving popular in this discerning marketplace.
Mike and Colin are both really pleased with the success of the Wednesday market, and Colin has now asked Mike to take over the running of the Saturday market.
Colin said: “It has been a great success and we are now paving the way for Mike to achieve the same sort of thing on a Saturday.”
So how will it work? “The Saturday market gets good footfall as it is such a good High
Street and so many people shop here at the weekend,” Mike said.
“But it isn’t the same standard or quality as the Wednesday market so I am wanting to pull it apart. You have to have sound footings if you want to build a house and there will have to be changes to ensure that the Saturday market has solid foundations.”
That will mean moving some stalls about and bringing more quality food and niche businesses on to the market.
But there is plenty of space for an expanded market. At the moment there are around 14 traders on the Wednesday market and there is the option to extend the market along the side of the High Street where is has traditionally been located.
And, according to Colin, stalls could also be set up on the other side of the street, although he doubts this is practical.
So changes are afoot in upmarket Berkhamsted, and Mike is the man to see them through to completion.
Brian Goodwin sells free range meat on the market which comes from Richard Clare’s farm in Beckley, Oxfordshire
   Diane Harrison turned a hobby into a business and is now doing well selling her hand-knitted creations on the market
  FACTS & FIGURES
 l Market days: Wednesdays and Saturdays
l Market rents: £2 per foot per day for up to 10 foot. Each foot over 10 foot is charged at £1.50
l Berkhamsted’s claim to fame:
The affluent commuter town of Berkhamsted is the place where the Anglo Saxons surrendered to the Normans after the battle of Hastings. It was a trade centre for centuries thanks to its location as the gateway through the Chiltern Hills between the markets of London and the industrial Midlands.
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