Page 70 - Spring Into Markets 2021
P. 70

Too many promotions
Too many promotions have the opposite effect of a successful promotion. Not only does it make the stall look cluttered and untidy, but it reduces the perceived value of any one promotion.
If a customer sees that everything you have is on promotion, then nothing is being highlighted or standing out to the customer and the incentive to buy any­ thing is greatly reduced (remember if all your products are on special offer then none of your products is actually a ‘special offer’!) Therefore too many promotions actually reduce sales.
                In the same way, poorly displayed/amateurish signage/graphics also detract from the promotion and the professionalism of you and your stall.
  70 Increasing Sales with Promotions Guide 10






























































































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