Page 54 - Spring Into Markets 2021
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Why signage is important to the trader
Signage helps to:
• Sell the products that you want to sell • Attract the attention of customers
• Sell the products
­ Highlights where the product is ­ Supports the product offer
­ Tells the story
­ States the price point
­ Highlights best sellers
­ Gives information about the product’s benefits ­ Gives information about special offers
­ Adds quality and value to a product
­ Encourages add­on or linked purchases
­ Helps the customer to self­select
Signage is a useful selling tool
    54 Making Signage Work for you Guide 7





















































































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