Page 54 - Spring Into Markets 2021
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Why signage is important to the trader
Signage helps to:
• Sell the products that you want to sell • Attract the attention of customers
• Sell the products
Highlights where the product is Supports the product offer
Tells the story
States the price point
Highlights best sellers
Gives information about the product’s benefits Gives information about special offers
Adds quality and value to a product
Encourages addon or linked purchases
Helps the customer to selfselect
Signage is a useful selling tool
54 Making Signage Work for you Guide 7